About the Campaign: Tic Tac Attack is a fun way to showcase how we can include Tic Tac in our target audience’s daily lives, and be top of mind. Now how on earth did we decide to portray this? Firstly our problem was, Tic Tac is not top of mind when it comes to quick breath refreshments. So we decided to Gamify Tic tac to reach a younger audience showcasing how Tic Tac fights back against bad breath and will help you in any situation like, if you suddenly ran into your ex and their new partner Tic Tac is a quick reliable refreshment for you. Therefore we made Tic Tac Attack! Such a super cool and retro way to fight back bad breath using popular arcade games.