Jonathan Rivas
Jonathan Rivas
Jonathan Rivas
The Ordinary
The Ordinary
The Ordinary
The Ordinary
The Ordinary
The Ordinary
About the Campaign: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.
About the Campaign: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.
About the Campaign: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.
About the Campaign: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.
About the Campaign: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.
Credits: AD: Jonathan Rivas and Caroline Setiawan CW: Caroline Setiawan ST: Jonathan Rivas, Raylah Clarke and Mojan Daneshfar
Credits: AD: Jonathan Rivas and Caroline Setiawan CW: Caroline Setiawan ST: Jonathan Rivas, Raylah Clarke and Mojan Daneshfar
Credits: AD: Jonathan Rivas and Caroline Setiawan CW: Caroline Setiawan ST: Jonathan Rivas, Raylah Clarke and Mojan Daneshfar
Credits: AD: Jonathan Rivas and Caroline Setiawan CW: Caroline Setiawan ST: Jonathan Rivas, Raylah Clarke and Mojan Daneshfar
Credits: AD: Jonathan Rivas and Caroline Setiawan CW: Caroline Setiawan ST: Jonathan Rivas, Raylah Clarke and Mojan Daneshfar
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