Jonathan Rivas

Jonathan Rivas

Jonathan Rivas

The Ordinary

The Ordinary

The Ordinary

The Ordinary

The Ordinary

The Ordinary

About the Campaign: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.

About the Campaign: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.

About the Campaign: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.

About the Campaign: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.

About the Campaign: Position The Ordinary as a brand that, despite its intimidating and science-heavy product names, is actually simple, approachable, and easy to use. The goal was to break down complexity and intrigue consumers by showing that skincare doesn’t have to be complicated.

Credits: AD: Jonathan Rivas and Caroline Setiawan CW: Caroline Setiawan ST: Jonathan Rivas, Raylah Clarke and Mojan Daneshfar

Credits: AD: Jonathan Rivas and Caroline Setiawan CW: Caroline Setiawan ST: Jonathan Rivas, Raylah Clarke and Mojan Daneshfar

Credits: AD: Jonathan Rivas and Caroline Setiawan CW: Caroline Setiawan ST: Jonathan Rivas, Raylah Clarke and Mojan Daneshfar

Credits: AD: Jonathan Rivas and Caroline Setiawan CW: Caroline Setiawan ST: Jonathan Rivas, Raylah Clarke and Mojan Daneshfar

Credits: AD: Jonathan Rivas and Caroline Setiawan CW: Caroline Setiawan ST: Jonathan Rivas, Raylah Clarke and Mojan Daneshfar

Jonathan Rivas

Strategist

Jonathan Rivas

Strategist

Strategist

Jonathan Rivas

Jonathan Rivas

Strategist

Jonathan Rivas

Strategist

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