About The Campaign: Heinz “Taste the World” Flavour Packets are a way to experience and reconnect with various cultures worldwide using mayo. By infusing familiar mayonnaise with globally loved ingredients and traditional seasonings, it becomes a small tribute to our diverse cultures that shape the way we eat, gather and connect. The posters all say "a taste of home" in the language that is most familiar to the culture the flavour packet was inspired by. This was created as a submission piece for Applied Arts 2025 in the category “Brand Activation Program”.