About the Campaign: Like donating blood, first-time romance is a nerve-wracking but sentimental milestone. Yet, 73% of Gen-Z report feelings of loneliness. Instead of watching people fall in love, Gen-Z needs a little push to meet others. Canadian Blood Services will set up a blind date with first-time Gen-Z blood donors and match them with their motivations for donating blood, calling it “My First Time." They can experience their first time donating while sharing their feelings together rather than doing it alone. Who knows? Maybe they’ll find love while doing something so rewarding.