About the Campaign: For a school assignment, Diamond asked us to create a campaign for Canadian Blood Services. The ask? Simply Get Gen Z to donate blood. Both for donor diversity and because donor demographics skewed to more aged populations. If a culture was not built for Gen Z to donate, eventually they would not have a donor base. We took what we know about Gen Z; that they are a generation that is very involved in activism, and what we know about donating blood; it’s free! With this, a generation