About the Campaign: The Blue Jays are heading to the playoffs as top contenders for the World Series. Moments like this are rare, perfect opportunities to build excitement and brand presence. The challenge: how can KFC join the Jays’ playoff buzz without being an official sponsor? We needed to be clever, sneaky, but not necessarily subtle. Taking inspiration from Courage, the agency behind KFC’s bold ideas, we found our way in. Sponsor one of the team’s most beloved players, Davis Schneider, and position him as the New Colonel in Town.