About the Campaign: Our research found catfish profiles are a major issue on Plenty of Fish, so we focused on tackling them first. We coined “baiting” to describe using fake photos and love bombing to lure people into false relationships. That’s why our campaign, “No More Master Baiters,” targets these fake profiles. While features like Cue’d Up, Circles, and LIVE! set POF apart, authenticity is key. Our solution, mandatory identity verification with the Master Baiter Eliminator, ensures genuine profiles and real connections.