About the Campaign Digital photos are often forgotten in camera rolls, but Kodak is bringing them back to life by celebrating the joy of real, tangible memories. With The Kodak Fridge, we tap into the truth that while we live in a digital world, we crave something we can hold onto. Through pop-up fridges, nostalgic photo displays, and the interactive hashtag #YourKodakFridge, Kodak reminds us that the best moments deserve to be printed, shared, and stuck to the fridge because it’s worth the film.