About the Campaign: This campaign transforms Humber College’s Student Code of Conduct into an interactive, narrative-based learning experience designed to make policy education more accessible, engaging, and memorable for students. Tasked with reimagining how the code is communicated, our team developed a branching story format where users navigate campus as a new student, guided by Howie the Hawk, and instantly see the real consequences of their choices. While the experience incorporates game-like elements to increase participation, we were intentional in ensuring that sensitive forms of misconduct were not trivialized or turned into entertainment. The result is an educational tool that simplifies complex information, supports student awareness, and maintains institutional integrity.