About the Campaign: Cadbury reimagines wellness through chocolate with Moodbar, a collection of bars inspired by emotions. Targeting those seeking comfort and calm, each variant (Joy, Peace, Energy) turns “eating your feelings” into an act of self-care. An interactive online quiz matches users to their mood, blending digital play with emotional comfort. In a world chasing balance, Cadbury reminds us that sometimes, wellbeing starts with something as simple as chocolate.