More from Sayu
"Good things come to those who go" - A Delta commercial
Why did you choose this colour?
Everybody knows me as this colour. Show them this colour, they'll point to me. Shoutout to Wes Anderson.
What, besides advertising, are you passionate about?
Photography, typography, prop styling, cooking, and watching horror films.
What inspired you to pursue a career in advertising?
A segment in The Gruen Transfer, an Australian TV show, called The Pitch, where two advertising agencies compete to sell the unsellable. For example, cosmetic surgery for kids, child labour, and bottled air.
How do you want to impact the future of advertising?
Advance the multidisciplinary nature of the industry by uniting departments that previously or currently function separately
How do you practice ideation or overcome a creative block?