LUIZ DE OLIVEIRA GURGUEIRA

PANTONE

Modest Grey

4114

C

More from Luiz

"In the middle of every difficulty

lies opportunity."

Why did you choose this colour? 

I think that a modest grey goes with everything. It’s a colour you don’t get tired of and the colour I want on my house walls.

What, besides advertising, are you passionate about?

When I have a creative block, I try to do something else. Anything else other than purposely thinking about what I’m supposed to be coming up with ideas for.

How do you want to impact the future of advertising?

I want to impact the future of advertising by shaping it more globally not so locally. I want to bring more variety into the mix and have other cultures be represented in the area.

How do you practice ideation or overcome a creative block?

I usually scroll through design blogs, I used Tumblr when it was still a thing, or I wake up in the middle of a dream and draw down ideas from it.