SANDRA ELAINE ATRACH

PANTONE

Sandgria Red

2347

C

More from Sandra

"Life imitates art."

Why did you choose this colour? 

Red is an intense colour. It's good for development, sultry and eye-catching. You notice it.

What, besides advertising, are you passionate about?

Music, fashion, fitness, comedy, history and anything else I can learn. I like to believe I know a lot about nothing and a little about everything.

What inspired you to pursue a career in advertising?

You get to problem solve while combining psychology, media and creativity which I enjoy a lot. Also, I wasn't going to say it, but they gave me three lines to write: Don...you know what one.

How do you want to impact the future of advertising?

I recognize trends fast, and hopefully I can help make something one, some day.

How do you practice ideation or overcome a creative block?

My perfect scenario: Someone is showing me their vacation pictures and I'm so bored that my mind (on auto-pilot) starts to wander in a space far beyond where I'm standing in that moment.

If you were a balloon would you rather die by being popped or float up into the sky?

Either way I’m going out with a bang.