JULIA FRIEDHEIM

PANTONE

Summertime

356

C

More from Julia

“Pleasure in the job puts perfection in the work.” - Aristotle

Why did you choose this colour? 

I chose this shade of green because, to put its simply, I like nature in the summertime. This colour reminds me of when the leaves start to grow and the weather becomes, well...

not depressing.

What, besides advertising, are you passionate about?

I like to graphic design, learn foreign languages, travel, and experiment in unconventional sports.

What inspired you to pursue a career in advertising?

I was always a storyteller and problem solver. I realized that ads were a powerful way to make people laugh or cry, or both at once. Being able to resolve a challenge with a good story that evokes strong emotions is what motivates me, so why not make it my career?

How do you practice ideation or overcome a creative block? 

I talk to someone who isn't in the industry and ask them to tell me what they would do. It's amazing how a neutral perspective can inspire you.

If you could have a 20-minute conversation with anyone in the world, who would it be and what would you talk about?

John Lennon. I would ask him about the story behind all of their songs, what drugs were involved, and then I would ask him to serenade me.