More from Luke
"If you're creative and you don't create, you die."
Why did you choose this colour?
I chose DEAD END ORANGE as it symbolizes the soul sucking construction jobs I've worked in the past. The fear of ending up working this type of job for my entire life motivates me to excel in a creative career.
What, besides advertising, are you passionate about?
Painting, drawing, digital illustration, photography, creative writing, chinese food.
What inspired you to pursue a career in advertising?
The Coke and Pepsi rivalry ads I had on my iPod Nano as a kid, my need to create content and Mad Men (cliche but true).
How do you want to impact the future of advertising?
I want to create advertising that makes people want to disable their ad blockers.
How do you practice ideation or overcome a creative block?
Constantly drawing and exercising the creative muscle in multiple disciplines.