DAVID RATCLIFFE

PANTONE

I'M BLUE DA BA DEE 

3577

C

More from David

"Some men see things as they are and say, 'Why?' I dream things that never were and say, 'Why not?'" John Kennedy

Why did you choose this colour? 

It represents the temperature of the current job market. The ocean is the same colour, and that's where sushi lives. "PANTONE 3577 C" was the last thing my grandfather said to me before he was reincarnated.

What, besides advertising, are you passionate about?

Making extended eye contact with people on public transit.

How do you want to impact the future of advertising?

Work to help build an industry that is profitable while protecting the digital rights of consumers.