More from Alex
"Change your thoughts and you change your world."
Why did you choose this colour?
I chose this colour because it's calm, yet vibrant and expressive. It embodies how it feels to sit by the beach and to look up at a blue sky after a fresh rainy day. This colour resembles who I am as a creative, how I let my mind wander to new perspectives and ideas, as if I was on a sandy beach by the ocean with nothing to think about.
What, besides advertising, are you passionate about?
Outside of advertising I am passionate about rugby, comedy, poetry and photography.
How do you practice ideation or overcome a creative block?
I overcome a creative block by exploring new places, making a mind map or watching stand up comedy.
When or what makes you feel the most alive?