EMILY PLEWES

PANTONE

Dry Humour

558

C

More from Emily

"Don’t raise your voice. Improve your argument." - Desmond Tutu

Why did you choose this colour? 

Muted colours like this one make me feel calm, which is a feeling that I am chasing relentlessly. There is little to no connection between the actual colour and what I have chosen to name it, but isn't that what advertising is all about? Finding or forcing new connections?

What, besides advertising, are you passionate about?

I have been a competitive dancer for nearly a decade. I enjoy dedicating a large chunk of my free time to playing a range instruments at an aggressively mediocre level.

How do you practice ideation or overcome a creative block?

First I allow myself to come up with the absolute worst idea of all time, then I take a moment to admire the brilliance of my own stupidity. After a good laugh, my ideas all tend to be a little more viable.

If you had to write a novel who or what would be your main character… and why?

I feel that considering the sheer amount that I have consumed, it is my civic duty to write a book reviewing and ranking all of the calamari in Toronto - texture is important, but seasoning is king.