More from Emily
"Don’t raise your voice. Improve your argument." - Desmond Tutu
Why did you choose this colour?
Muted colours like this one make me feel calm, which is a feeling that I am chasing relentlessly. There is little to no connection between the actual colour and what I have chosen to name it, but isn't that what advertising is all about? Finding or forcing new connections?
What, besides advertising, are you passionate about?
I have been a competitive dancer for nearly a decade. I enjoy dedicating a large chunk of my free time to playing a range instruments at an aggressively mediocre level.
How do you practice ideation or overcome a creative block?
First I allow myself to come up with the absolute worst idea of all time, then I take a moment to admire the brilliance of my own stupidity. After a good laugh, my ideas all tend to be a little more viable.
If you had to write a novel who or what would be your main character… and why?
I feel that considering the sheer amount that I have consumed, it is my civic duty to write a book reviewing and ranking all of the calamari in Toronto - texture is important, but seasoning is king.