KAREN DA ACOSTA

PANTONE

Cyberpink

806

C

More from Karen

"The harder the rain, honey, the sweeter the sun" - Hozier

Why did you choose this colour? 

Like a moth, I love things that shine in the dark. I have always been more of a night person, and there is nothing I love more than neon signs. This pink radiates neon in all its glory.

What, besides advertising, are you passionate about?

Photography, writing, liminal spaces and late-night drives where time no longer feels real and neon signs glow brightly along the roadside.

How do you practice ideation or overcome a creative block?

I love to walk and I live near the beach, so I walk down there to watch the waves. Or I go out at night to drive through the empty streets while the lights dance and blur through the car window.

Best pizza topping combo?

I don’t care what anyone says, I like pineapples.