More from Karen
"The harder the rain, honey, the sweeter the sun" - Hozier
Why did you choose this colour?
Like a moth, I love things that shine in the dark. I have always been more of a night person, and there is nothing I love more than neon signs. This pink radiates neon in all its glory.
What, besides advertising, are you passionate about?
Photography, writing, liminal spaces and late-night drives where time no longer feels real and neon signs glow brightly along the roadside.
How do you practice ideation or overcome a creative block?
I love to walk and I live near the beach, so I walk down there to watch the waves. Or I go out at night to drive through the empty streets while the lights dance and blur through the car window.
Best pizza topping combo?
I don’t care what anyone says, I like pineapples.