More from Laresa
Why did you choose this colour?
I'm wearing the same colour today, and it just seemed right.
What, besides advertising, are you passionate about?
Writing dystopian and horror fiction.
"It always seems impossible until it's done." - Nelson Mandela
What inspired you to pursue a career in advertising?
I wanted a career that inspired my creativity everyday.
How do you want to impact the future of advertising?
I want to create ads that inspire people to make positive changes in the world around them. One of my favourite campaigns to work on was Greenpeace. The ads focused on spreading awareness to air pollution and smog within the city.
How do you practice ideation or overcome a creative block?
I listen to Caribbean Soca music and dance the ideas
If you were a balloon would you rather die by being popped or float up into the sky?
I would rather float up into the sky. My favourite dreams have always been about flying and I enjoy the light feeling of floating.