SYDNEY GRACE SCHUMACHER

PANTONE

Baby Blue Beetle

635

C

More from Sydney

"If I don’t know how to do something, I figure it out and make it work."

Why did you choose this colour? 

Baby blue is my favourite colour. It’s easy to look at, calm, yet can be seen as playful. Plus, it’s the colour of my car!

What, besides advertising, are you passionate about?

I’m happiest when I can make things, except for cooking... I suck at that! Dogs are my favourite things in the world. I also love to snowboard - it makes the snow worth it.

What inspired you to pursue a career in advertising?

I always knew that I wanted to do something creative and I’m constantly getting random ideas in my head. Advertising seemed like an industry where I’d be able to be creative.

How do you want to impact the future of advertising?

I want the future of advertising to be even more creative and interesting than it is today.

How do you practice ideation or overcome a creative block?

When I have a creative block, I try to do something else. Anything else other than purposely think about what I’m supposed to be coming up with ideas for.

If you could tame a wild animal, what would it be?

Groundhogs.