SAMUEL SAITTA

PANTONE

Royal Purple

2582

C

More from Samuel

"Might as well have fun with it."

Why did you choose this colour? 

Purple has always felt like such a striking and powerful colour. It feels like the type of thing a rich Venetian merchant king would wear while sailing through the Mediterranean. Also it's different and looks pretty.

What, besides advertising, are you passionate about?

Character creation, video games, reading, and long walks on the beach.

What inspired you to pursue a career in advertising?

I knew I wanted to do something in the entertainment industry and make people laugh. When I learned how creative and smart advertising could be I was hooked.

How do you want to impact the future of advertising?

I want ads to be something that genuinely entertain people. So many ads are boring and mundane, which is why so many people hate advertisements.

How do you practice ideation or overcome a creative block?

I like to always be in a state of imagination. Just like when you were a kid, even when you got bored you simply kept daydreaming. I try not to lose that.

What are you most afraid of?

Why you wanna know? Who’s asking?!