JOCELYN TRAN

PANTONE

Thursday Morning

277

C

More from Jocelyn

"You miss 100% shots you don't take."

Why did you choose this colour? 

The colour I chose represents truth, stability and adventure. I think it represents me well. Although I come across as soft-spoken, I'm known for being persistent, determined and passionate in what I'm doing.

What, besides advertising, are you passionate about?

Baking and making desserts. I'm obsessed with Anthony Bourdain so I'm also reading all of his books.

How do you want to impact the future of advertising?

Make data more relevant and user-friendly. Create data-driven advertising that best serves the consumers.

How do you practice ideation or overcome a creative block?

I love doodling and hand-lettering. These two activities help me de-stress and I find myself coming up with more unique, fun ideas.

Is cereal soup? Why or why not? Why this question?

No. Definitely not. PERIOD. If it doesn’t have the consistency of cream of broccoli, it’s not soup to me.