RUDY NOVAK

PANTONE

Upbeet

1955

C

More from Rudy

"The path of integrity is always the right path."

Why did you choose this colour? 

To me, this colour represents energy, courage, and patience; the three traits I possess… especially after my favourite vegetable stains my white shirt.

What, besides advertising, are you passionate about?

I love turning off my phone, sitting with anticipation in the back aisle, and feeling what it’s like to walk in someone else's shoes as a movie unfolds.

What inspired you to pursue a career in advertising?

The art of storytelling is inspiring because it transcends all people and cultures. Advertising is our opportunity to tell a story that will influence, improve and potentially change people's lives.

If you could go back to any time period, which one would you pick and why?

1969. Woodstock.