KRISTEN ELIZABETH CHEN

PANTONE

Zaber

1235

C

More from Kristen

"Tek whey yuh get tell yu get whey yu want Tek whey yuh get tell yu get whey yu want." Patois to English translated means: "Every opportunity, well used, can be a stepping stone to the realization of your ultimate goals."

Why did you choose this colour? 

I think that yellow is such a happy and hopeful colour. The mustard tone gives it a richness that I found particularly appealing.

What, besides advertising, are you passionate about?

Outside of advertising I love hanging out with my family via FaceTime as well as learning new things. Recently I've been learning how to create accurate interior graphic designs and write code.

What inspired you to pursue a career in advertising?

At first I didn't have that much of an interest in pursuing advertising as a career, however later on I enjoyed finding problems and helping to come up with solutions.

How do you want to impact the future of advertising?

Within the field of advertising I would hope to be able to take what I've learnt, as well as lessons yet to come, and put that knowledge towards making advertising in the Caribbean better.

How do you practice ideation or overcome a creative block?

I tend to do a few things to overcome creative blocks i.e. allowing myself to space out, calling my family (that really helps take my mind out of ruts) or even watching YouTube videos (seeing others being creative always helps).

The wildest thing you’ve ever done as a kid when your parents weren’t home?

I was trying to watch TV and cook an after school snack, however back then you couldn’t just stream your favourite show so in between commercial breaks I’d check on the food and the pot would be in a full on fire. My house as fine in the end though.