SABINO LOPS

PANTONE

Green Screen

2250

U

More from Sabino

"Passion led me here." - Just Michael

Why did you choose this colour? 

"Green Screen Green," calls for a challenge. It allows for growth, opportunity and ideas, inspiring me to let loose and find greatness in my work. 

What, besides advertising, are you passionate about?

Motion graphics has always been an interest of mine and watercolours have been long time passion.

What inspired you to pursue a career in advertising?

A menu redesign, an evergrowing email marketing list, a new logo and the reaction of people's faces when business picked up! I grew into the field, thanks to my family's restaurant and all the creative ideas that turn into success, which made me really enjoy the process a lot.

How do you want to impact the future of advertising?

I'm a firm believer that communication moves mountains and I want to stay true to that. I hope to keep growing and learning to impact people with stories, good advertising and the art of persuasion to inspire positive change in them.

How do you practice ideation or overcome a creative block?

I like to keep busy either working or doing something fun and out of the blue. Getting out of my comfort zone helps me look at things in a different way.

If you got stuck in an elevator and can only listen to only one song, what would it be?

"Superposition," by Young The Giant. This song brings me back to memories I’d like to keep alive forever.